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Alt text is a short, but descriptive piece of text that explains the relationship between the image and your content. It helps search engines understand what your image is about and the context of how your image relates to your page, so writing good alt text is quite important getlinks4you.com. You can add this to your HTML with the alt attribute of the img element, or your CMS may have an easy way to specify a description for an image when you’re uploading it to your site. Learn more about how to write good alt text, and how to add it to your images.
SEO plays a crucial role in ensuring your website reaches the right audience. In addition to search visibility, SEO drives quality traffic, improves user experience, and helps you stand out in search results.
If you want to learn SEO, there are plenty of online resources from reputable sources. Hint: These sources rank at the top of search results because they’re well-known to Google as reliable sites for SEO information.
Leverage tools like Google Analytics, Google Search Console, and the Web Vitals Chrome extension to monitor your site’s performance in terms of UX and Core Web Vitals. These tools provide actionable insights, helping identify areas for improvement.
Optimization techniques are highly tuned to the dominant search engines in the target market. The search engines’ market shares vary from market to market, as does competition. In 2003, Danny Sullivan stated that Google represented about 75% of all searches. In markets outside the United States, Google’s share is often larger, and data showed Google was the dominant search engine worldwide as of 2007. As of 2006, Google had an 85–90% market share in Germany. While there were hundreds of SEO firms in the US at that time, there were only about five in Germany. As of March 2024, Google still had a significant market share of 89.85% in Germany. As of June 2008, the market share of Google in the UK was close to 90% according to Hitwise. As of March 2024, Google’s market share in the UK was 93.61%.
A typical Google Search results page consists of a few different visual elements that you can influence to help users decide whether they should visit your site through those search results. In this section, we’re focusing on the title link and the snippet because these are the more visually significant elements.
If your website includes pages that are primarily about individual videos, people may also be able to discover your site through video results in Google Search. Many of the best practices for images and text also apply to videos:
Optimization techniques are highly tuned to the dominant search engines in the target market. The search engines’ market shares vary from market to market, as does competition. In 2003, Danny Sullivan stated that Google represented about 75% of all searches. In markets outside the United States, Google’s share is often larger, and data showed Google was the dominant search engine worldwide as of 2007. As of 2006, Google had an 85–90% market share in Germany. While there were hundreds of SEO firms in the US at that time, there were only about five in Germany. As of March 2024, Google still had a significant market share of 89.85% in Germany. As of June 2008, the market share of Google in the UK was close to 90% according to Hitwise. As of March 2024, Google’s market share in the UK was 93.61%.
A typical Google Search results page consists of a few different visual elements that you can influence to help users decide whether they should visit your site through those search results. In this section, we’re focusing on the title link and the snippet because these are the more visually significant elements.
Mobile devices are used for the majority of Google searches. In November 2016, Google announced a major change to the way they are crawling websites and started to make their index mobile-first, which means the mobile version of a given website becomes the starting point for what Google includes in their index. In May 2019, Google updated the rendering engine of their crawler to be the latest version of Chromium (74 at the time of the announcement). Google indicated that they would regularly update the Chromium rendering engine to the latest version. In December 2019, Google began updating the User-Agent string of their crawler to reflect the latest Chrome version used by their rendering service. The delay was to allow webmasters time to update their code that responded to particular bot User-Agent strings. Google ran evaluations and felt confident the impact would be minor.
SEO optimization helps consumers, too. When companies optimize their sites for search, they make it easier for people to find them online. This is helpful for people looking for niche products, services, or information.
Also, research from Ziff Davis shows LLMs like Open AI prefer content from authoritative websites. Hence, optimizing for SEO increases your chances of appearing in generative search features like AI overviews, ChatGPT, and Claude AI.
On May 20, 2025, Google announced that AI Mode would be released to all US users. AI Mode uses what Google calls a “query fan-out technique” which breaks down the search query into multiple sub-topics which generates additional search queries for the user.
2025年08月18日
