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TikTok Video Ideas for Book Promotion

TikTok Video Ideas for Book Promotion

Let’s start with the foundation: the places you’re sending readers to actually learn about—and buy—your book. These landing pages (also called “funnels” by the marketing folks) work behind the scenes to make your book discoverable and desirable https://betsoft-software.com/. Check out an in-depth resource here on the Pagewheel blog on each of these and how to easily create them:

Here, you’ll find practical advice on book marketing, book reviews (typically nonfiction and women’s fiction), inspiring author interviews, and strategies to help you connect with readers and amplify your message. My goal is to support you in building your author brand and making your book a powerful tool for your business.Connect with me on social:

Hi, I’m Kelly! I’m a marketer and book coach with a passion for empowering professional women and entrepreneurs to share their stories and grow their brands. I originally created this blog to help authors navigate the world of social media for book promotion. Today, it’s a resource hub for nonfiction authors and business professionals looking to make a meaningful impact through their books.

TikTok Video Ideas for Book Promotion

User Interactions: This includes accounts you follow, videos you like or share, videos you’ve saved, and even videos you’ve marked as “Not Interested.” Based on this information, the algorithm suggests other videos that it thinks you’ll enjoy.

TikTok is for more than just the latest dance craze or viral challenge. There’s a community for almost everything people are interested in, and this is especially true for book lovers. #BookTok is a large, thriving community. Even brick-and-mortar stores often have a section devoted to books recommended on #BookTok. It’s the perfect place to promote your self-published book.

-Consult with author re: social media & website and overall strategies and concepts-Build website mock-up(s) for review-Setup social media accounts, optimize and begin building a following and engaging with potential customers-90-second book trailer creation & YouTube advertising to reach approx. 10k viewers

Suzanne Kelman is another author who found success on TikTok. She shares that the best advice she received was about promoting her book on the platform. Unlike Facebook and Twitter, where you have to be careful about over-promoting, TikTok’s algorithm is designed to push your content to different people, allowing you to promote your book as much as you like. Suzanne still follows the 7-3 rule (7 posts about other content, 3 about her book), but she hasn’t seen any drop off when promoting her book. With this newfound freedom, Suzanne is able to promote her work with confidence and has had one of the most popular BookTok books.

TikTok’s algorithm is what sets it apart from other social media platforms, and understanding how it works is crucial to effectively using the app to promote books. Here are the key factors that influence TikTok’s recommendations:

Not utilizing the platform’s features: TikTok has a variety of features like stitching and duetting that can help you create unique and engaging content. Be sure to explore all the features available to you.

book promotion ideas for authors

Book Promotion Ideas for Authors

113. Utilize international book fairs and events. We’ve already covered local book fairs, but there are big international book fairs where you can promote your book, too. Look up upcoming events online and pitch your book to them.

115. Offer international shipping for signed copies or merchandise. If you aren’t offering international shipping, you are missing out on lots of potential sales! While you don’t have to offer it on everything, merch and signed copies are a great place to start.

101. Monitor sales data and adjust marketing strategies accordingly. It’s important to keep an eye on sales to understand if your book marketing efforts are paying off. Take a close look at the numbers and pivot as needed.

121. Plan a one-year anniversary celebration for your book. Your book marketing doesn’t stop after your book launch – you will always be thinking ahead with your marketing strategies. Why not have a special one-year anniversary celebration for your book?

Picture this: two thriller writers team up for a joint virtual event. Both get to flex their expertise, and readers walk away intrigued by both authors. Think of it as your own literary buddy cop movie. No explosions required.

2025年08月05日

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